Three core elements of the hottest variable data p

2022-08-04
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The three core elements of variable data printing software

for those printing houses that want to provide customers with personalized communication products and services, they need to face many special challenges. First of all, they cannot control the customer's internal IT system or database, so system compatibility is a very important issue. Secondly, printing buyers from different industries (from retail industry to telecommunications industry to non-profit organizations) have the ability to resist various deformation and damage of various materials and different communication habits and purposes. Third, commercial printers are generally good at document output, but when it is necessary to add variable data to documents, the input of data usually determines the appearance, feeling and even output of the final product. As personalized communication is a very complicated matter, the printing consultant strongly suggests that commercial printing houses reduce the production of simple products and focus on the production of highly personalized products

therefore, when you seriously consider the experts' suggestions and decide to take a step forward, you must first figure out what software solutions can help your personalized services. This problem may seem complicated, but in fact it can be summarized into three basic elements: functionality, flexibility and growth potential

functionality

in order to meet the needs of different customers for personalized printing, powerful and comprehensive functions are necessary elements for variable data printing software. The solution you choose must be able to easily integrate with the existing systems of you and your customers, including legacy and ERP systems, as well as image and text files stored on the customers' desktops. In addition, this variable data printing software must be able to simplify the creation process of personalized communication materials and easily develop and use new document programs. It should enable you to help customers to disseminate targeted information to the market in a timely and effective manner. In order to ensure the consistency of output and the revenue of the printing plant, this software solution should enable you to create various types of documents quickly and easily

flexibility

you must find a solution that is flexible enough to meet not only your own and customers' current needs, but also your future needs. Some customers may push all the work to the printing factory, such as database management and page design; Some customers are willing to control these production elements themselves. Therefore, you'd better find a solution that can provide a collaborative authoring environment, a common platform for you and your customers. This software solution should be able to easily and quickly modify and update the content on one or more pages. In addition, it should be compatible with your digital and mechanical printing environment

as the printing house gradually changes its role from a printing service provider to a communication solution provider, the production of multi-channel documents is inevitable. The most important thing is that the difference between it and tensile test is that the software must be able to send documents to multiple output destinations: printing press, e-mail or customer's station. In order to maintain the efficiency and competitiveness of the printing plant, this software should help you create a file that can be transmitted in multiple formats. Even if your customers want to establish contact with their own customers without affecting the function of the materials through multi-channel communication materials, the important corporate colors, verified words and patterns, and all necessary regulatory materials should remain unchanged

growth potential

finally, we should have lofty ideals and start with the simplest projects, such as postcards, sales materials and retail price targets. Be sure to choose a software with growth potential, which means that you must give up the primary software with only a few simple functions, because they may soon become obsolete; In addition, you cannot choose software that requires you to restructure your production line

the most successful variable data printing software should be able to change its functions with the change of customer needs. You should choose a software that not only has the functions you need now, but also can upgrade its functions according to the changes of enterprise and customer needs in the future. When you learn to use this software, you must receive comprehensive training and consulting services or require software developers to provide you with more comprehensive services. You should believe that the supplier you choose must be a technical leader, and can become your real partner, and can meet your changing needs through product upgrading

increased complexity = increased opportunities

although variable data technology has been around for several years, the early users of this technology are mostly transactional printers that produce bills and invoices. Combining variable data with the aesthetic value of high-quality commercial printing can help printing plants open up a broader application market. New applications and technologies can use personalized communication to shorten the distance between enterprises and customers. The software you choose should have the ability to support these activities and help you create more value for customers

relevance is not only to insert a different name and resistance for each file, but also to group customers by postal code or age. Relevance should reflect a customer's personal interests. For example, an e-retailer may send a marketing manual of camera accessories to a customer who has purchased a new camera in the past three months, while a department store may only release toy sales information to customers with children. The software you choose should allow you and your customers to preset relevant information that suits their tastes and preferences

a new continuation

to implement the development strategy of efficient and green plastic granulator

most personalized emails generally have problems in the transmission process. Marketers often only care about the response rate of emails, but few people track the response rate of specific customers. Relevant communications need to contact and interact with customers in an all-round way in order to collect more data for the next marketing campaign

with the wide application of personalized printing, we have also seen the enhancement of print relevance and interaction with customers. A retailer may first send an invitation to customers and then send them a discount coupon. Then, when the discount coupon is used in the store, they can calculate the response rate of this activity and improve the next marketing activity. Any software you buy now should support this feedback loop

many software tools now have some or all of the features I mentioned above. They can provide a full-automatic production mode for printing plants to add value to products, and turn these values into enterprise income, so that these enterprises can find their own foothold in the current and future printing market

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